![]() ![]() Williams believed he was the one to save Groupon. ![]() He joined as its head of marketing before becoming president of North American operations, chief operating officer and, as of last November, chief executive. Williams, who had previously worked in high-level marketing roles at Experian and Amazon, has had a steady rise to the top at Groupon. “But I’d been with the company for a few years, believed in it, and could see the progress that we were making in a light that wasn’t coloured by news headlines.” “I had a lot of people asking me what the hell I was doing, wondering if I was crazy,” he says. ![]() Yet rather than seeing his new role as a poisoned chalice, Williams says he relished the opportunity to turn things around. With many consumers now viewing the daily deals phenomenon as a passing fad and merchants having had mixed experiences using the platform, the days of Groupon seemed numbered. At the time, its stock had fallen by 50-70 per cent, it had recently cut 1,100 jobs worldwide, and was in the process of withdrawing from 17 of the 45 international markets in which it operated. Williams took over the lead role at Groupon last November. ![]()
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